Kochadaiyaan gets bigger! Audio release in Tokyo!

The shooting of 'Kochadaiyaan' is complete and it's in active post production stage. The countdown to the discharge of the celebrated project has begun with Eros & Mediaone embarking at the marketing and exploitation of the film actively with the Tamil Satellite rights being assigned to Jaya TV and the Telugu rights for the film to Messrs Lakshmi Ganapathy Films, Hyderabad.

 Eros & Mediaone have also strategically tied up Karbonn Mobiles to launch 5,00,000 Kochadaiyaan Mobiles to celebrate the discharge of the film! These  mobiles can have exclusive screensavers and pictures from the film in conjunction with the trailer and the signature tune of the film. They might be released in September / October in the course of the audio launch of the film.The music release of the film is planned in Tokyo and multi-city premieres of the film are being planned across Los Angeles, London and India. The film is scheduled to release towards the top of the year.

Mr. Sunil Lulla, Eros, added, "Eros is proud to be related to Rajini again. We're confident that like Sivaji and Robot this will likely even be a landmark film in Rajinikanth's career with attractive monetization avenues and we're privileged to be part of it. We're delighted to have Jaya TV on board for the Tamil satellite rights. We will be able to even be releasing a separate Hindi version along side the Tamil version".

Announced earlier last year, Kochadaiyaan is an action adventure film with performance capturing technology. The film will release in Tamil, Telugu, Hindi and English.  In conjunction with Rajini, the film stars Deepika Padukone Jackie Shroff, Sarath Kumar, Nasser, Shobana, Aadi, Rukmani and others.

Watch Rajini & Soundarya @ 'Kochadaiyaa''Sets