Only a few days back IndiaGlitz had reported that the Ice Age 4: Continental Drift saw a large opening and grossed Rs. 8. 5 crores within the weekend itself, now the film makes headlines again because it has grossed Rs 12. 5 crores in a single week, that's greater than 150% of the former record holder (Kung Fu Panda 2)! The 4th installment within the highly popular Ice Age series has achieved the full box office selection of Ice Age 3: Dawn of the Dinosaurs in only 1 weekend, a feat matched by no other country on the earth! This marks an enormous achievement for Fox Star India as Ice Age 3, released in 2009, was the primary film to penetrate beyond the standard audience of kids, and was the most important animated grosser back then. Ice Age 4 is the primary animated film to be dubbed in Tamil and Telugu, with the exception of Hindi and is the primary animated film to wreck out within the dubbed markets, especially Tamil and Telugu. The thrill family film has given Fox star Studios their biggest opening in 2012 (Hollywood)! Speaking at the successful opening of the 3D flick says Vijay Singh, CEO, Fox Star Studios, "WE'RE delighted with the response of Indian audiences to Ice Age 4 ,making it the largest opening of all time for an animation film in India !" Swaroop reddy, Director, Sathyam Cinemas says "IT IS THE first time any Hollywood studio has shown the courage to dub an animation film into Tamil and Telugu, and backed it with outstanding marketing. Never thought the response might be so phenomenal. It's spread out a brand new marketplace for animation films in Tamil Nadu and Andhra Pradesh."In fact in some markets like Bangalore and within the South, the 3D flick has opened even bigger than Kya Super Kool Hain Hum and Hollywood's much hyped The Dark Knight Rises, with the local dubbed versions doing phenomenally well. Well looks as if the success of Ice Age 4 is ready to bring in a brand spanking new era of animation films in India!
