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Saturday, 10 March 2012

Suriyas Oru Kodi swells viewership by 200%

Suriya Sivakumar ventured in small screen with 'Neengallum Vellalam Oru Kodi', a game show that graced the screens on February 27. As per sources the show which was aired on prime time on Vijay TV has received a fantastic response from people across Tamilnadu. The show helped Vijay TV to swell its viewership by greater than 200% at the prime time band through which it was aired as per a press note!

"The initial response for the show was overwhelming", quipped K.Sriram, Channel Head Vijay TV. "WE'VE GOT been thronged by congratulatory messages from viewers and advertisers.

We are glad to grasp that the show has cut across audiences and markets. We've managed to seep in the course of the smaller markets in Tamilnadu in a large way", continued Sriram.

"Suriya's warmth and his all the way down to earth behavior have charmed every contestant and it's evident at the show", said Siddharth Basu, Head, Big Synergy. This warmth is now felt across millions of viewers.

The contestants who've come directly to the show are from varied backgrounds. Small town contestants from Panruti, Kumbakonam, Kanyakumari feel that the show and the cash that they managed to win at the game, was life changers.

"The show in its third week now has numerous surprises in store for audiences. We now have celebrities who would walk into the show soon. We've planned various CSR initiatives as a part of the grand game show", concluded a beaming Sriram.

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